Paco Latorre has born and raise in Valencia, Spain.

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Paco has worked in different important salons in Madrid, Barcelona and Valencia. Always merging his work as an expert colorist and his passion for fashion.

Throughout his time as a senior hair stylist, he has always alternated his work in the salon with Fashion Weeks, commercial works and editorials; Since 2014, Paco has been based in London, where he has always wanted to be linked and where he currently works as Freelance, Creative Director for Live True London and as RedKen Artist UK.

His work has been featured for various fashion and hair specialist magazines such as Metal Magazine, Neo2, TenMag, The Fashionisto, Vanity, New Look, Cosmopolitan Spain or Tocado.